Bluehat forecasts £1.3m profit following Prudential account win

Agency Bluehat has recorded its second best annual turnover ever, with a forecasted gross profit of £1.3m for the year ending January 2017, and retained its account with insurance firm Prudential.

Phil Madden
Phil Madden

The previous like for like period saw around £1.25m gross profit, making this an increase of around 4%.

For the fourth year running, Bluehat has also won a pitch to run an activity for large international insurance firm Prudential, which in previous years has been delivered in New York and Munich, with this year's event scheduled to take place in Rome.

The agency has also undergone an internal reorganisation of its sales team. James Eynon has been promoted to account manager on the dedicated agency client team, and Bianca Ferreira and Tori Bell have also been promoted to account manager positions within the corporate team and will focus on new business.

Commenting on Bluehat’s growth, CEO Phil Madden said: "The prospects for the future have never looked brighter for Bluehat. In addition to our strong sales performance, we have now completed a business review and restructuring exercise which has enabled us able to make a massive reduction in our cost base.  

"Out of this has emerged a tighter, more efficient and more focussed team without any loss of corporate capacity.  We are now strengthening the team at senior level to bring in experienced director-level expertise.  The next stage in our development will see us build on the quality for which we are already rightly known to set new standards in professionalism and client focus."

More:

New CEO appointed at Bluehat Group

A List 2016: Paul Lancaster, Bluehat Group

Bluehat launches Olympics-themed teambuilding activities

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