The ICC worked in partnership with Meet Birmingham to leverage the city as a potential host through its Ambassador programme, providing a platform for professionals and academics to actively encourage their association to hold its next conference in Birmingham.
The conferences secured through the programme include the 12th European Conference on Silicon Carbide and Related Materials (ECSCRM) 2018, The 2019 CIRP General Assembly for The International Academy for Production Engineering, The International Association of Forensic Toxicologists (TIAFT) 2019 Annual Meeting and the 21st Congress of the International Society for Burns (ISBI) in 2020.
Sales director of the ICC, James Elston said: "We are delighted to be welcoming so many international associations to Birmingham. The city is in the process of a huge transformation which will be coming to fruition in the next couple of years, and over 2,600 delegates visiting these conferences will get to take advantage of everything our thriving city has to offer."
Linda Best, association account director for the ICC, who helped secure the four contracts, added that the Ambassador Programme is important as it can offer customers a flexible venue with experienced in-house events teams. "The Birmingham Ambassadors are passionate advocates for the city, with their support, we can really showcase Birmingham as the global events destination it deserves to be," she said.
Emma Gray, director of marketing and communications for Meet Birmingham said: "The fact that so many international associations are choosing to bring their events here is testament to how much the city is currently thriving following an ongoing period of investment. These latest wins demonstrate the importance of our Birmingham Ambassadors programme – an initiative bringing together the city’s leading academic figures with the private sector – and its role in attracting key conferences to the region."
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