WRG appoints new creative director

WRG has appointed Jen Robison to its US team to strengthen the agency's creative capabilities in the region.

Jen Robison
Jen Robison

Robison joins as creative director and will oversee the creative output for WRG’s American client base. She brings over 20 years experience having previously worked as executive creative director at MKTG INC in New York where clients included Nike and NBA and also spent three years as creative director at Jack Morton Worldwide working with clients including Nokia and Bank of America.


More:

Sallie Coventry joins WRG

WRG strengthens creative division


Commenting on Robison’s appointment, Russ Lidstone CEO, WRG said: "The US is a key growth market for WRG and The Creative Engagement Group and Jen’s appointment shows our business and creative ambition. We have great momentum in the US and a terrific client base. Jen’s expertise and experience will help us deliver on our strategy to create unforgettable in the US."

Robison added: "I’m really excited to join WRG at such a great time and the team are exceptional. There’s a genuine entrepreneurial spirit built on the strong legacy and heritage of the business in the UK. I’m looking forward to building on our work in the B2B market and broadening our creative offering for the consumer market."

See more on WRG:

C&IT TV: WRG's CEO Russ Lidstone

4 things you need to know about WRG's new CEO 

WRG appoints new CEO

• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

LIVE UPDATES: Kenya begins phased reopening after lockdown

LIVE UPDATES: Kenya begins phased reopening after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana