Singapore revamps MICE Advantage Programme for planners

Plan for an exceptional business event in Singapore with unique incentive options alongside exclusive privileges for organisers and delegates.

Chinatown Food Street (credit: Darren Soh)
Chinatown Food Street (credit: Darren Soh)

Home to world-class facilities and myriad experiences, Singapore offers an environment like no other in which to host business events. And with the recently refreshed Singapore MICE Advantage Programme (SMAP), which offers qualifying groups a number of rewards and exclusive privileges to enhance their stay, there’s never been a better time to visit the destination.

Singapore offers planners a host of possibilities for fun incentive options – whether they are seeking programmes incorporating arts, mindfulness, culture or a hands-on insight into the destination’s colourful and vibrant heritage.

Art and fine dining

Groups can explore the world’s largest collection of Southeast Asian art with a private docent-led tour of National Gallery Singapore. The venue opened in late 2015, housed in stunning buildings that once served as Singapore’s City Hall and Supreme Court. Following the tour, groups can indulge in a two-Michelin-starred dining experience at Odette. Located within the Gallery, the restaurant specialises in Modern French cuisine and features a glass-enclosed kitchen, offering diners a unique opportunity to watch the chefs at work while feasting on creative and innovative dishes.

Health and wellness

Be at one with nature with a morning yoga session at Singapore Botanic Gardens, founded in 1859 and a Unesco World Heritage site. Visit the National Orchid Gardens within the premises, which showcases more than 1,000 species of orchids, providing a peaceful and lush sanctuary in the heart of the city. Groups can use the session as a relaxing start to a day of meetings or to re-energise and re-focus the mind as part of a teambuilding experience. 

Peranakan experience

A fascinating culture that groups can encounter in Singapore is that of the Peranakans, descendants of Chinese and Indian immigrants and a heritage unique to the region. Groups can visit The Intan, a private museum housing a treasure trove of Peranakan antiques and heirlooms, which won the "Best Tour Experience" at the 2016 Singapore Tourism Awards. Owner Alvin Yapp hosts afternoon tea at the house, which is incidentally his home, and can accommodate groups of up to 30 people. Featuring delectable bites prepared by Mr Yapp’s mother, the experience offers an intimate insight into the culture and its importance today, as well as the chance to try traditional Peranakan snacks.

Cultural adventures

Singapore’s main cultural precincts – Chinatown and Little India, showcase the destination’s Chinese and Indian heritage. Groups can try a range of hands-on experiences to gain a better insight into these two cultures. Eat your way through Chinatown as part of a food walk organised by Betel Box, discovering how eating and cuisine is central to Singaporean culture. The tour includes the chance to sample more than 10 traditional Singaporean Chinese and street food dishes.

At the colourful bazaars of Little India, travel company Journeys organises tours where groups can learn about the history of spices and saris, including the chance to try the clothing and a fun introduction to the different meanings behind Indian body decoration.

All this and more

Possibilities for planners are further enhanced with the refreshed Singapore MICE Advantage Programme (SMAP), which offers even sweeter deals in Singapore to create an exceptional business event experience.

Alongside incentive support from Singapore Exhibition and Convention Bureau™, flight privileges on Singapore Airlines Group and airport privileges at Changi Airport, groups can also enjoy premium arrival and departure services at JetQuay and ground transportation perks with Uber. These are available for groups with a minimum of 100 foreign participants.

SMAP highlights

Changi Airport: Voted the World’s Best Airport 2016 at last year’s Skytrax’s World Airport Awards, Changi Airport is an experience in itself, with facilities and attractions to suit every traveller’s need. These include a movie theatre, exclusive business lounges, a butterfly garden, and wellness services such as a swimming pool and spas.  Planners can take advantage of a complimentary welcome desk greeting participants upon airport arrival and vouchers, which can be redeemed against dining and shopping purchases at the airport.

Singapore Airlines Group: The Singapore Airlines network together with its subsidiary airlines SilkAir, Scoot and Tigerair stretches across six continents, covering more than 120 destinations in over 30 countries. Delegates can benefit from exceptional value fares to Singapore on the Singapore Airlines Group of airlines.

Uber: Travelling around the city-state to get to meetings or activities will get easier too as groups can enjoy a 10% discount off Uber rides for all event participants, up to a maximum of 2,500 rides per event. A transportation app connects event delegates with an affordable, reliable ride within minutes at the tap of a button, with minimum fuss.

JetQuay: Groups can arrive in Singapore in style by enjoying special rates on JetQuay services. JetQuay is an elite gateway at Changi Airport that offers an unrivalled, personalised experience from the moment guests land at the airport. They will be welcomed at the arrival gate and escorted on an electric buggy to JetQuay CIP Terminal. Guests can enjoy a comprehensive suite of top-notch services including dedicated immigration services, baggage assistance and a private lounge with wine and dine services. When ready to leave the airport, they will be escorted to their preferred choice of onward transport that will pull up to JeyQuay’s private driveway. As part of SMAP, groups can qualify for up to five complimentary one-way quayside service options.

To quality for the exceptional benefits as part of the refreshed SMAP programme, planners can apply from now until 31 December 2019, for events taking place before 31 December 2025.


For more information on the Singapore MICE Advantage Programme (SMAP), visit or email

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