Case Study: EA rolls out the red carpet

Agency SN2R was tasked with helping games publisher EA to host its staff Christmas events throughout December, including its annual Christmas party and employee awards.

EA staff party
EA staff party

The agency has worked with the brand for a number of years on its events and started planning the Christmas party at the beginning of 2016. For this occasion, the four-star 144-room Oatlands Park Hotel in Weybridge in Surrey, in grounds that were formerly the site of a Tudor palace built by Henry VIII in 1538, was chosen for a number of reasons. The venue was close to EA's UK headquarters in Guildford, provided a luxury feel that suited the event's 'red carpet glamour' theme and was large enough to accommodate guests overnight.

THE EVENT

Proceedings began at 7.30pm with a reception on the terrace, where guests were treated to drinks from walkabout human champagne and canape tables, before proceeding to the main event, via a human red carpet lined with paparazzi. Guests enjoyed a sumptuous three-course meal, while LED human frames roved around, encouraging people to take pictures.

Christmas crackers were handed out to guests by staff dressed in life-size versions to get them into the festive spirit, while a lookalike Sharon Osbourne hosted the awards ceremony.

THE VERDICT

Nicola Reardon, director at SN2R, says: "For EA, it was important to use a venue and theme that could showcase cutting-edge entertainment and we made good use of LED effects throughout the night.

She adds that the catering and service from staff was of a very high standard. EA sent out a survey among its employees after the event, with feedback stating that the party was excellent on a number of levels.

FACT FILE
Who? EA
What? Electronic Arts' (EA) 2016 Christmas party and employee awards
When? 3 December 2016
Where? Oatlands Park Hotel, Weybridge, Surrey
How many? 400
Agency? SN2R

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