The agency has worked with the brand for a number of years on its events and started planning the Christmas party at the beginning of 2016. For this occasion, the four-star 144-room Oatlands Park Hotel in Weybridge in Surrey, in grounds that were formerly the site of a Tudor palace built by Henry VIII in 1538, was chosen for a number of reasons. The venue was close to EA's UK headquarters in Guildford, provided a luxury feel that suited the event's 'red carpet glamour' theme and was large enough to accommodate guests overnight.
Proceedings began at 7.30pm with a reception on the terrace, where guests were treated to drinks from walkabout human champagne and canape tables, before proceeding to the main event, via a human red carpet lined with paparazzi. Guests enjoyed a sumptuous three-course meal, while LED human frames roved around, encouraging people to take pictures.
Christmas crackers were handed out to guests by staff dressed in life-size versions to get them into the festive spirit, while a lookalike Sharon Osbourne hosted the awards ceremony.
Nicola Reardon, director at SN2R, says: "For EA, it was important to use a venue and theme that could showcase cutting-edge entertainment and we made good use of LED effects throughout the night.
She adds that the catering and service from staff was of a very high standard. EA sent out a survey among its employees after the event, with feedback stating that the party was excellent on a number of levels.
What? Electronic Arts' (EA) 2016 Christmas party and employee awards
When? 3 December 2016
Where? Oatlands Park Hotel, Weybridge, Surrey
How many? 400