The new name acknowledges that the venue has developed over a period of more than 30 years – with The Armadillo and The SSE Hydro being added to the site. In addition, live entertainment has grown to be a significant part of the venue’s business which is not represented in the name Scottish Exhibition + Conference Centre.
Commenting on the rationale behind the rebrand and new logo, Peter Duthie, chief executive, said: "The decision and announcement comes at a time when the company has seen changes in the nature of the business it now operates.
"The name Scottish Event Campus (SEC) better describes the site, is more representative of what we do and reflects a vision for the future. For clarity, our three buildings will be known as The SSE Hydro, the SEC Armadillo and the original building, SEC Centre.
"We believe that this is the perfect time for a revamp of our brand, building on the success of the business to date. Historically, we have found that many people don’t necessarily realise that all of our buildings are part of the SECC.
"We also want to showcase that SEC is able to stage large scale events – capitalising on the huge success of the Glasgow 2014 Commonwealth Games and more recent the Ignition Festival of Motoring, both great examples of utilisation of all areas of our campus, internally and externally.
"It is important to add that the new name still retains a clear reference to its origins, maintaining a connection to the excellent reputation the venue has built up in each of the market sectors – conferences, exhibitions, and live entertainment - in which we operate as SECC."
SEC welcomed more than half a million visitors to exhibitions in the past year.
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