In addition to a new name and logo, the company will launch a new website to reflect its brand values and to explore the work the agency has done over its 19 year history.
"Powwow is delighted to announce that it has rebranded with a new logo and brand identity to fully reflect their values and personality and to re-affirm our commitment to communicating and delivering all aspects of events," said Matt Edgcumbe, managing director for Powwow.
Despite the uncertainty cast by Brexit, Powwow has secured a range of events for 2017, from a multi-faceted internal communication programme to a global event. Speaking about the pipeline, the company said it is "optimistic" about the future.
Edgcumbe, added: "Over the past two decades we have consistently stayed abreast of fluctuating market trends. Through our consultancy review process, we put our clients event strategy at the forefront of our thinking; helping our clients to evolve and ensuring that we apply the right creative content solutions and event technology. We will continue to provide the high-touch service our clients have come to expect from our exceptional team."
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