In her new role Yasmin Alden will spearhead the development of new business and relationships with prospective corporate clients, conference agents and event management companies. She will focus primarily on London and particularly the City, reaching out to the M25 and Home Counties.
Alden brings to the role a wealth of in-house and freelance sales and management experience and has held account director, client development director and business development director roles for a range of companies.
Immediately prior to joining Farmers & Fletchers in the City, she worked in a freelance capacity for various clients including Access Point UK, ACCA UK and HJ Marketing. Her senior in-house experience includes working for Confirmit Ltd, Portside Photo Digital Ltd, Timico Ltd and Inquam Telecom Group.
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