Farmers & Fletchers in the City creates MICE role

London-based conference, meetings and private dining venue, Farmers & Fletchers in the City, has appointed a MICE sales executive.

Yasmin Alden, new MICE sales executive
Yasmin Alden, new MICE sales executive

In her new role Yasmin Alden will spearhead the development of new business and relationships with prospective corporate clients, conference agents and event management companies. She will focus primarily on London and particularly the City, reaching out to the M25 and Home Counties.

Alden brings to the role a wealth of in-house and freelance sales and management experience and has held account director, client development director and business development director roles for a range of companies.

Immediately prior to joining Farmers & Fletchers in the City, she worked in a freelance capacity for various clients including Access Point UK, ACCA UK and HJ Marketing.  Her senior in-house experience includes working for Confirmit Ltd, Portside Photo Digital Ltd, Timico Ltd and Inquam Telecom Group.

"We are delighted that we have appointed someone with such a wealth of sales and business development experience.  Yasmin's enthusiasm and professionalism means we are well placed to drive awareness and increase business," said Andrew Dyke, company secretary, Farmers & Fletchers in the City.

See more hires:


The ICC and Vox expand events team

Debbie Crosswell joins BCD M&E and Zibrant LIVE!

Jack Morton expands senior US team


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