The campaign launched on Wednesday (17 January) in Madrid, ahead of the UN’s official Opening Ceremony of the broader programme on 18 January.
The initial partners of the campaign are: Greater Palm Springs Convention and Visitors Bureau, SITE Association (Society for Incentive Travel Excellence), VMWare and Switzerland Convention & Incentive Bureau.
C&IT is also getting involved and will provide regular media coverage of the campaign, updating readers on its progress and calling on event professionals to share their sustainable initiatives with us.
Cordula Wohlmuther, Head of Institutional Relations and Resource Mobilisation said: "The reach of the International Year of Sustainable Tourism is vast and we are happy to work with partners like Positive Impact who will not only inspire initiatives for sustainability to be taken in the event sector, but also tell the story of the difference those initiatives will make".
Throughout the year, Positive Impact will work with 20 associations around the world including MPI (Meetings Professional International), Sustainable Event Alliance Association, IAEE (Exhibitions and Events Means Business), IGLTA Foundation and British Arts Festival Association to share education, inspire action and contribute to the creation of bite-sized education so over 20,000 event professionals receive education on key issues from the sustainable development goals to choosing a sustainable destination.
Fiona Pelham, managing director at Postive Impact, said: "We want two million examples of best practice shared around the world using the hashtag #Shareapositiveimpact and we want to challenge the C&I community and C&IT’s readers into sharing best practice."
C&IT will showcase best practice sustainability case studies online and choose and share our favourite examples shared via the hashtag every month.
Positive Impact will also collaborate with universities around the world to produce research to demonstrate the business case for sustainable events and gather more than 1,000 volunteer global ambassadors to champion this. It has already started working with Manchester Metropolitan University to create a piece of research to understand how the event industry can contribute to meet the Sustainable Development Goals set by the UN.
Another ambitious element of the campaign is to launch at least ten projects which trial or document initiatives that events could implement to make a positive difference in the world. These initiatives range from providing award winning catering from ‘waste food’, to refugees being invited to use local events to integrate into their new communities, to event technology companies being challenged to gather sustainability measurements.
Each project will unite sponsors, partners, experts and event practitioners to collaborate on potential solutions to create a sustainable event industry.
Every month, Positive Impact will create and share a progress report with the United Nations. For more information about the campaign or to get involved, email: email@example.com
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