Lumi, a market leader in real-time audience engagement, said it had sold its UK business IML Interactive UK, which provides voting technology for events, as part of a wider reorganisation of the business.
IML will be combined with Crystal Interactive to create a 35-strong company called Crystal Interactive Meetings. It will continue to operate from its two existing locations in London and Hampshire, with a product and service range spanning everything from dry hire and full service delivery of sophisticated voting keypads, through event apps on own device to interactive apps on iPads and event consultancy.
Commenting on the acquisition, Crystal Interactive managing director Chris Elmitt said: "The fusion of our two companies completes the audience engagement jigsaw in a way never before achieved. We’re bringing the widest range of audience response solutions together with the greatest experience and expertise in the industry."
Lumi CEO Richard Taylor said: "This acquisition comes as part of a wider reorganisation of the business to allow focus on Lumi’s apps as a service model in particular, Meetoo, the real-time messaging and polling app, which has seen great success over the past year, and our market-leading AGM solutions including the Lumi AGM Mobile platform, whose use at the Jimmy Choo AGM in 2016 was widely-publicised. We are confident that it will be very much business as usual for all customers, and are committed to working with Crystal Interactive Meetings to ensure that the transition period runs as smoothly as possible."
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