The new team members will help to develop the agency’s digital offering, with creative ambassadors keen to plan events which are 'outside the box'. New additions include Jake Burnham, formerly from Team Spirit, who will lead national sales, and Alex Melia, who comes from Volkswagen Group and will lead the brand’s marketing strategy. Gemma Hayden also joined the team from Vista as senior account manager at the end of last year.
The agency’s new website will be launched in February, reflecting the updated look and feel of First Event.
Managing director Richard Murphy, said: "We will be pushing our creative and digital offering and looking at how we can improve the customer experience on behalf of our clients through a range of personalised communication techniques. Incentives are becoming a necessary marketing and engagement tool, and we will be focused on creating incentive events that not only provide excellent experiences but also add value to the company’s goals by driving by changing values, behaviours and sales.
The company has grown from 20 staff to 42 since 2015 and invested heavily in personal development. "We’ve been organising monthly training drives for individuals and conduct personality profiles which is an indication of how we invest in the right people," added Murphy.
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