The union has expanded the New York-based Black Flower Agency’s client footprint in the US, and will enables the integrated team to deliver more events across the country.
"In expanding our footprint in the global luxury market, Miami was an obvious choice. Through direct experience in prior collaborations with In House Ideas, we clearly share a progressive, client-first philosophy and reputation for creativity and innovation," said Blake Kotenbrink, president of Black Flower Agency. "I have followed with keen interest In House’s growth and influence and have great respect for its principal Melissa Katz and her team, who now become our colleagues leading Black Flower’s continued growth in an influential global hub."
Melissa Katz founded In House Ideas in 2011 and has extensive knowledge of Miami. Following the merger, Katz has been named senior vice president, Black Flower Agency, operating from Black Flower Agency’s Miami hub. In addition to her South Florida focus, Katz will use her strong client relationships to promote Black Flower Agency in other key luxury markets.
"I’m thrilled that In House Ideas is taking this important step in its strategic evolution and we are excited to be a part of Black Flower Agency," said Melissa Katz, Founder of In House Ideas and now, Senior Vice President, Black Flower Agency. "Our mutual talents and added scale enable us deliver the strength of both ideas and execution. While our core alignment is in event marketing, In House Ideas adds to Black Flower’s offerings increased capabilities with strategic sponsorship acquisitions, social media strategies and creative services. We look forward to serving the most important brands in Miami and beyond with our full service global agency."
Clients and partners for the newly merged agency include American Express Platinum and Centurion Card Product, Ermenegildo Zegna, Rolls Royce Motor Cars, Gucci, Tesla, Cartier, NFL Players, Inc., MaxMara, Rimowa and Ment’or.
See more on MCI:
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here