Case study: Mercedes-Benz Vans' Cape Town adventure

Mercedes-Benz Vans UK briefed QC Events to deliver an inspiring incentive itinerary for 2016 that lived up to the previous year's trip to Las Vegas.

Mercedes-Benz Vans' Cape Town adventure
Mercedes-Benz Vans' Cape Town adventure

Objectives

Mercedes-Benz Vans UK holds an annual incentive taking its top 20 UK dealers and their partners to some of the most exciting and inspiring cities around the globe. The brief was to find a destination for 2016 that would incentivise dealers and stand up to the previous year’s highly successful programme in Las Vegas, but with a slightly smaller budget. Agency QC Events was appointed to deliver a programme that met these requirements.

Solution

With the South African Rand at almost 24 to the British Pound (an all-time high), Cape Town provided exceptional value for money and enabled QC Events to develop a programme that included top class hotels, stunning restaurants, superb wines, breath-taking beaches and exciting group activities to reward the top achievers.


Incentive Travel Report: Incentive case studies

Case Study: Callcredit's all-inclusive Cape Town reward

Perfect Pitch: South African cities


The five-day trip, which took place in late April 2016, included accommodation at the Table Bay Hotel and a multitude of activities the showcased the very best of what Cape Town has to offer. Highlights included a Land and Sea Adventure on day three, where guests were surprised with 40 Harley Davidsons arriving in convoy at the hotel to whisk them off to Cape Point complete with police escort. The group then boarded speed boats to view Cape Point from the sea, in addition to a spot of Whale watching en route.

QC Events also organised a dinner in the winelands with transport via a selection of 20 vintage Mercedes-Benz vehicles that slowly pulled around the front of the hotel in convoy.

Verdict

Feedback from the group was extremely positive with one dealer commenting: "The ribs were such a highlight, travelling at high speed, watching the beautiful coastline and the opportunity to see the whales was just amazing."

Another commented: "What a surprise when 20 Mercedes-Benz vintage cars arrived to pick us up. To keep the transport completely on brand just proves the attention to detail and thought process behind this fabulous trip!"

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

'Clients have to understand our turnaround times'

'Clients have to understand our turnaround times'

Laura Law, conference director at Venues & Events International, argues that agencies need sufficient time to get under a brief's skin.

28% of event professionals have taken time off for mental health issues, finds survey

28% of event professionals have taken time off for mental health issues, finds survey

Research by Stress Matters discovers that many are still experiencing anxiety and a blame culture at work, despite more wellbeing initiatives.

Why we must 'reshape the conversation' around gender equality

Why we must 'reshape the conversation' around gender equality

Event professionals at IMEX America discussed mentoring and how to get everyone involved in debates about equality at work.

Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

LATEST JOBS