Buyers from companies including First Event, BCD Meetings & Incentives, drp, The Black Tomato Agency, and FIRST debated what the future holds for group incentive travel and what the post-millennials will look for as the ultimate reward at Chewton Glen last week (6 December).
Ryan Curtis, head of PR & marketing at drp, says that creating that "social media moment" that incentive winners can share with colleagues and friends back home is becoming increasingly important for delegates. "This helps to share and promote, whilst also excite those that aren’t on the trip," he adds.
Richard Murphy, managing director, First Event agrees and adds that live streaming incentive trips back to those in the office so they can see what they are missing and motivate them to make the next trip, could be a possibility in the future.
However, some agency planners argued that while social media is important, as tech detox-style holidays become more popular on the leisure side, this trend could be incorporated into incentives in future.
Caroline Lumgair, managing director at Eventful said: "Wellness, fitness and mindfulness is a huge trend in general and may play a more important part of incentives in future. Stress is one of the main problems for businesses, so incorporating elements of this into reward programmes could be hugely beneficial."
Providing authentic and life-enhancing experiences, as well as the opportunity to give back through CSR elements could all be key trends in the future, while emerging destinations like Myanmar or Beirut could open up to incentives.
Delegates also agreed that advances in air travel could make it quicker and easier for groups to travel to long-haul destinations, cutting down on travel time, and space travel could even be an option in ten years time.
Read the full article in C&IT's Incentive Travel Report, available from download in January 2017
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