Nijdam has more than seven years’ experience working at Amsterdam Rai, as well as being the founding member of the GMIC in the Netherlands. She brings extensive experience working with corporate and association clients, whilst driving venue sales.
Launched in May 2016 by Samme Allen and Anthony Hyde, Sequoia Partnership focuses on strategic venue management and business development across the meetings industry’s supply chain. The core focus is on unique and unusual venues.
Speaking about the new role, Nijdam said: "I am thrilled to join the team at Sequoia Partnership. It will be a new challenge, allowing me to bring together my many years of experience as a meetings and event professional for the benefit of venue clients in Holland, across Europe and further afield."
Hyde added: "We are looking forward to the impact Babs will have on the partnership. Her experience and credibility within the international meetings industry will add real value to existing and new venue clients. With her extensive convention centre knowledge and sustainable business practises, Sequoia Partnership has really strengthened its offering"
• For more in-depth features, as well as breaking news, sign up to C&IT Magazine's daily Newstracker here