Incentive travel set for further growth in 2017

Incentive travel is gearing up for a robust 2017, with 79% of agencies expecting an increase in the number of incentives they organise in 2017 compared to 2016, according to C&IT's latest research.

Peru and South America more popular for incentives
Peru and South America more popular for incentives

While budgets are not expected to increase, 85% of event planners expect to see incentive budgets hold steady in 2017.

Around a third (34%) of event planners are also seeing an increase in long-haul incentives.

"South America is increasingly popular and we have recently had a group in Peru," said Chris Parnham, managing director, Absolute Corporate Events. "Some of the old faithful destinations, like Rome, Cannes and Monaco are also making a resurgence. It’s nice to see some of the more traditional glamorous destinations come more back on the schedule."

However despite the positive outlook, there are still concerns around the potential impact of Brexit and Donald Trump’s election as US president on incentive travel.

Three-quarters (76%) of planners said that the weak pound and fluctuating exchange rates are the biggest threat to the growth of the incentive travel market

And more than half (54%) said that political stability and safety is the top factor affecting destination choice.

Read the top four trends in incentive travel as forecast by industry experts.

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