Why?After scooping the Grand Prix gong for its work on global roadshow event ONE Astellas Live at this year’s C&IT Awards, it was safe to assume Rapport had done enough this year. But just a week later, the agency announced it was rebranding from Rapport Events to Rapport: The People Activation Agency. The company, which counts TalkTalk, Müller, Purina and Astellas among its clients, has unveiled a brand new website peopleactivation.com and two new launch films to coincide with the rebrand.What do they say?"Our 10th anniversary is coming up in March", explains Abigail Humayun, co-founder and executive producer. "Following our awards success and growth of the team, we wanted our recent repositioning to truly represent what Rapport does. People Activation is all about inspiring positive change in people and the organisations they work for, whatever the platform. The phrase was originally coined when we saw the amazing reactions of our clients' employees who were attending the events we were producing. People Activation has evolved from a simple expression to become a tangible and measurable change in people and their organisations. We want to produce campaigns that respond to common challenges that businesses face. Our move to become the world’s first People Activation Agency signifies our understanding of these challenges and allows us to broaden our service so that every solution we offer has a very intrinsic human reaction at it’s heart. There’s 20 people currently in our Manchester-based office, but we’re looking to expand that by three to four over the next couple of months. We’re growing as an agency, because what we’re doing is in demand and we’re creating a specialism."
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