Five agencies to watch in 2017: Smyle

C&IT has chosen five agencies to watch in 2017. In the spotlight today is our UK Agency of the Year Smyle.

Rick Stainton of Smyle
Rick Stainton of Smyle

Why?

In 2014, Smyle lost its top client due to a rapid decline in global market share, which led to the business cancelling all major events. The board recognised it needed to use this challenge as a catalyst to rebalance its client base through investment in its teams and its approach across client management and business development. Through hard work and dedication, the agency has achieved record turnover up from £6.9m to £14m, and operating profit up from £22,000 to £1.7m, acquiring new clients including Google, Dropbox, Viking Cruises and Hitachi. In addition to this, the agency had invested heavily in its staff, leading it to be crowned UK Agency of the Year at this year’s C&IT Awards.


Agency Smyle on track for 36% turnover increase

Smyle announces new client wins


What they say?

Managing director Rick Stainton says the company is on track for another record year and that he is proud of the continued hard work of his staff. "A one-off spike isn’t healthy and we’re pleased to say we’re on track for more growth this year, forecasting a turnover of more than £15m. We’ve worked hard to maintain quality control as we’ve expanded and retained a healthy level of ‘positive paranoia’, to ensure we never rest on our laurels." He adds that the agency is attracting a high-level of talent, after more HR focus on the recruitment and induction process. "Recruiting star talent has been a huge contributing factor to our success."

What will 2017 bring?

"We’ve already won a significant amount of new business for 2017, which we’re really excited about. However, with political and economic uncertainties on the horizon, we intend to stay increasingly closer to our clients, ensuring that we fully understand the challenges that lie ahead for them. As we go through Brexit, we’re likely to experience turbulent economic times. That said, I do think it could throw up opportunities too- for example more meetings and events as businesses aim to relay updated strategic messages to their internal and external stakeholders. We don’t think there’ll be massive growth in 2017, but we’re expecting a steady increase and we’re also scoping out opportunities for an office abroad."

More on rebrands:

A List 2016: Gary Palmer, Smyle

Everyone's talking about... why agencies are rebranding

• For more in-depth features, as well as breaking news and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS