In 2014, Smyle lost its top client due to a rapid decline in global market share, which led to the business cancelling all major events. The board recognised it needed to use this challenge as a catalyst to rebalance its client base through investment in its teams and its approach across client management and business development. Through hard work and dedication, the agency has achieved record turnover up from £6.9m to £14m, and operating profit up from £22,000 to £1.7m, acquiring new clients including Google, Dropbox, Viking Cruises and Hitachi. In addition to this, the agency had invested heavily in its staff, leading it to be crowned UK Agency of the Year at this year’s C&IT Awards.
What they say?
Managing director Rick Stainton says the company is on track for another record year and that he is proud of the continued hard work of his staff. "A one-off spike isn’t healthy and we’re pleased to say we’re on track for more growth this year, forecasting a turnover of more than £15m. We’ve worked hard to maintain quality control as we’ve expanded and retained a healthy level of ‘positive paranoia’, to ensure we never rest on our laurels." He adds that the agency is attracting a high-level of talent, after more HR focus on the recruitment and induction process. "Recruiting star talent has been a huge contributing factor to our success."
What will 2017 bring?
"We’ve already won a significant amount of new business for 2017, which we’re really excited about. However, with political and economic uncertainties on the horizon, we intend to stay increasingly closer to our clients, ensuring that we fully understand the challenges that lie ahead for them. As we go through Brexit, we’re likely to experience turbulent economic times. That said, I do think it could throw up opportunities too- for example more meetings and events as businesses aim to relay updated strategic messages to their internal and external stakeholders. We don’t think there’ll be massive growth in 2017, but we’re expecting a steady increase and we’re also scoping out opportunities for an office abroad."
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