How has 2016 been for the agency?
It’s been a great year for the agency. We’ve seen a huge amount of development, taking on 92 new staff globally and bringing our total to 279. We’ve retained seven of our biggest clients following new tenders, and taken on three new clients, as well as more than a dozen new ad-hoc events. Our main focus has been on the professional and financial services sector, as well as IT and telecoms and finance.
We are aiming to become a truly global agency, so part of our work this year has been building our profile as a global agency, ensuring we have a seamless product in all areas of the business across the world. Four of our clients have started to use Banks Sadler internationally, as well as in the UK. We've also expanded our production department, in line with client demand for creative services.
Are you on track financially?
We’ve just completed our accounts for this year and we’re looking at a bottom line growth of 12%. We’re looking at further increases next year, and we’re anticipating the same level of growth again.
What are your plans for 2017?
We’re keeping an eye on political issues, such as Brexit and Trump’s presidency, but it’s too early to say how either of these will affect business. We want to continue the success of 2016, maintaining our focus on global growth and growing our production and event technology departments. We’re seeing a huge increase in demand for apps and technology at events so we’re expanding our facilities in this area to become more digitally connected.
More on Banks Sadler:
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here