Review: Five Agencies to Watch- Banks Sadler

C&IT caught up with head of event solutions at Banks Sadler, Mark Scales, to talk about the agency's developments in 2016.

Mark Scales of Banks Sadler
Mark Scales of Banks Sadler

How has 2016 been for the agency?

It’s been a great year for the agency. We’ve seen a huge amount of development, taking on 92 new staff globally and bringing our total to 279. We’ve retained seven of our biggest clients following new tenders, and taken on three new clients, as well as more than a dozen new ad-hoc events. Our main focus has been on the professional and financial services sector, as well as IT and telecoms and finance.

We are aiming to become a truly global agency, so part of our work this year has been building our profile as a global agency, ensuring we have a seamless product in all areas of the business across the world. Four of our clients have started to use Banks Sadler internationally, as well as in the UK. We've also expanded our production department, in line with client demand for creative services. 


 

Banks Sadler appoints new global sales director 

Banks Sadler records 10% rise in profit 

 


Are you on track financially?

We’ve just completed our accounts for this year and we’re looking at a bottom line growth of 12%. We’re looking at further increases next year, and we’re anticipating the same level of growth again.

What are your plans for 2017?

We’re keeping an eye on political issues, such as Brexit and Trump’s presidency, but it’s too early to say how either of these will affect business. We want to continue the success of 2016, maintaining our focus on global growth and growing our production and event technology departments. We’re seeing a huge increase in demand for apps and technology at events so we’re expanding our facilities in this area to become more digitally connected. 

More on Banks Sadler:

Top 50 agencies: Banks Sadler 

Five agencies to watch in 2016: Banks Sadler 

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Indefinite' travel ban leaves planners with more questions

'Indefinite' travel ban leaves planners with more questions

As the Foreign & Commonwealth Office updates its advice against all non-essential travel, can planners make any forward bookings at all?

Insurance company rejects agency’s coronavirus claim

Insurance company rejects agency’s coronavirus claim

Creative communications agency had taken out specific coverage for ‘human contagion disease’ in the lead up to the coronavirus pandemic.

LIVE UPDATES: Golf's Open Championship cancelled

LIVE UPDATES: Golf's Open Championship cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.