Account director Battley moved to Grass Roots Meetings & Events from BI Worldwide two years ago, while executive director Ripken has been with the agency for 30 years.
They are two of several highly experienced event specialists to leave the organisation, after the company was acquired by Blackhawk Network earlier this year. The changes reflect the agency’s shift in strategy, away from one-off tailored event management projects towards a greater focus on more standardised products and services such as SMM.
Speaking about the changes, Ripken said she was very sad to be leaving but felt the time was now right to allow the new changes required to evolve. She added that she wished the team well for the future as she explores new leadership opportunities in the events industry.
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