Review: Five Agencies to Watch in 2016- The Appointment Group

C&IT caught up with The Appointment Group's Sam Robson, to talk about the agency's continuing global expansion in 2016 and beyond.

Sam Robson, The Appointment Group
Sam Robson, The Appointment Group

How has 2016 been for The Appointment Group?

Overall it’s been a good year, although a bit bumpy with external news such as Brexit. This has had a very big impact in terms of confidence in the market, because we run many events and have several clients in Europe. For example, exchange rates are an issue when you are running a budget in euros. We have yet to see the impact of the US election, especially with the ‘let’s wait and see and not commit too early’ approach that clients are taking.

Are you on track financially?

We are looking at 10-14% growth on last year. We have increased our overheads in terms of staffing, expanding the Manchester, New York and Asia PAC events teams and our SEO project, resulting in increased costs.


The Appointment Group opens Nashville office

 

The Appointment Group hires global events specialist from Banks Sadler


What were your targets for 2016 and did you achive those?

We have been working on a 10% growth target which we will achieve. Our Manchester team are starting to show results. We have already had lots of enquiries from Manchester clients. Next we want to consolidate and expand in the US. Now we have three different clients in the New York office and we are looking to expand in 2017. It is harder to build from scratch but we have been successful.

We have been quite good at ring-fencing events. We have been managing flights, delegate registration and events, providing a one-stop-shop service which has been very successful. We have added ten new clients globally between London and Manchester, and New York, Singapore and Australia. May was extremely busy with four events back to back, so we really needed to pull out all the stops and deliver. We are really pleased with the great results we saw.

What's coming up in 2017?

Next year we will be focussing on news and a big expansion in Australia so that we can target the Asia Pacific market in 2017. Now that we have a foothold in the US, we will expand our service and grow our number of clients, ideally doubling them. We are also working on our Manchester service as we want to focus on clients outside the greater London area.


More:

Five Agencies to Watch in 2016: The Appointment Group

Five Agencies to Watch in 2016: How did they fare?

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