Lexus selects TEC for training event

TEC was appointed by Lexus India to facilitate a three-day training event in Dubai earlier this month.

Held from 6-8 November for 50 delegates, the three-day event in Dubai included training sessions and a tour of the Dubai showrooms, ahead of the automotive brand’s launch in India. Dealers and showroom managers stayed at the newly opened W Hotel in Dubai, where a series of meetings were held.


TEC appoints senior event manager 

Middle East agency TEC expands into Singapore 


"India is a new territory for Lexus so a visit to the established neighboring Dubai market offered many interesting insights. The purpose of the event was to take senior members of the Lexus India team away for training and also to showcase the leading Lexus customer experience on offer in Dubai," said Aron Bentley, event director at TEC. 

In addition to visiting the Lexus showroom and service centres, TEC hosted a dinner at Intersect by Lexus, a concept restaurant in Dubai International Finance Centre. 

More:

Dunelm chooses Meet & Potato for staff event 

Brand Lowdown: B&Q builds brand belief 

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