C&IT Awards Winners 2016: Best use of a Small Budget

C&IT's Best use of a Small Budget award was won by agency Simply Better Events for its Skipton Direct Festival.

Skipton Festival
Skipton Festival

 

Skipton Direct Festival

Skipton Building Society

Agency: Simply Better Events

Venue: Skipton Building Society HQ, North Yorkshire.

 

After experiencing employee engagement problems, Skipton Direct, a division of Skipton Building Society, needed to create a stand out colleague event to challenge these issues and motivate the rapidly growing team. The solution was a mini-festival for 250 employees, organised by Simply Better Events. Judges said the event was extremely creative and innovative, working within a budget of £18,000. Employees described the event as a big hit, and there was a marked change in the engagement scores that followed. Engagement in values and culture saw a 5% increase, while the company received positive feedback from employees, who said the event made them feel ‘valued’.

 

Highly commended:

Local Offer Live 2016

Agency: Curve Theatre

Venue: Curve Theatre

 

Finalists

Convestival, National Trust Volunteer Management Conference 2015

The International Centre- Telford Annual Dinner Party 2016

 

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