Jurys Inn relaunches as a meetings specialist

C&IT catches up with Marc Webster, head of sales for Jurys Inn, to discuss the hotel chain's relaunch as a meetings and conference specialist.

Marc Webster, head of sales, Jurys Inn
Marc Webster, head of sales, Jurys Inn

What was behind the decision to reposition Jurys Inn as a leading player in the meetings industry?

The addition of nine new hotels to our portfolio increased our conference and meeting capacity significantly. Jurys Inn Hinckley Island offers an event capacity of up to 650 delegates and 25 meeting rooms and Jurys Inn Oxford has also just re-launched their meeting space which accommodates 350 people. Both hotels have a fresh new look, so the time was right to seriously engage with the industry.

What’s your MICE strategy over the coming months and years?

To grow and develop this business, in particular targeting large scale conference and events for Jurys Inn Hinckley Island and Jurys Inn Oxford. We'd like to introduce the sector to our renovated hotels, for event planners to see themselves the investment that has taken place. The changes in decor are fairly dramatic!

What additional resource has the business brought in to deliver the increased number of meetings and events?

We have recruited for a number of positions recently, Richard Money has joined the team as Director of Sales - MICE, Jamie Taylor has joined Jurys Inn Hinckley Island as Director of Business Development and earlier this month Seamus McGowan joined as Deputy Managing Director - MICE Hotels.

What sort of events and companies have you hosted since your expansion? What sort of events and clients are you hoping to attract?

We are hoping to attract pharmaceutical and financial companies as well as association business. We have hosted many prestigious events to date this year including the annual HBAA conference at Jurys Inn Hinckley Island which was a great success and the opportunity to engage with the agency sector.

Are there any upcoming hires, refurbishments or new properties on the horizon in relation to your MICE strategy?

The extensive refurbishment of Jurys Inn Oxford is almost complete and we'll be hosting an official launch for event planners in January, we also have the completion of our refurbishment programme in Middlesbrough, Inverness, Aberdeen Airport, East Midlands, Cheltenham and in 2017 Brighton Waterfront will officially re-launch. We understand some event planners may have a view of the group from pre renovations and we hope they will engage with us to see what's been happening in person.

• For more features, as well as breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

First look: The Eastside Rooms in Birmingham to open in 2020

First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

An introvert's guide to networking in four easy steps

An introvert's guide to networking in four easy steps

From icebreaker questions to standing out in a crowd, one event planner offers tips for connecting in a roomful of strangers.

BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

LATEST JOBS