Switzerland: Ideal itineraries

Representatives from Lucerne, Geneva and Engadin St Moritz suggest ideal itineraries and venues for three conference and incentive briefs.

Switzerland: Ideal itineraries
Switzerland: Ideal itineraries

An automotive client is taking 45 of its top salespeople away for a three-night all- action incentive trip. The delegates are aged mostly between 25-40 and are looking for a range of activities that will both challenge and incentivise, while offering a unique experience of the destination.

Sergio Roth, team leader, Lucerne Convention Bureau

Located a one-hour drive or train journey from Zurich Airport, Lucerne is located in the heart of Switzerland where the country was born in 1291. There are numerous flights from seven destinations in the UK and Ireland, which makes it easily reachable.


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On the group’s first day, take an excursion by car along the panoramic road around Lake Lucerne. The windy road offers spectacular views of the Swiss Alps and the lake along the whole route. During the tour, take a visit to the Swiss Knife Valley, home of the famous Swiss Army Knife, and test delegates’ driving skills in the Eventcenter Seelisberg with a racetrack and off-road pistes.

After a day full of excitement, the Hotel Schweizerhof in Lucerne is the right choice for a relaxing night’s sleep. This lively five-star hotel sits in the centre of the city with all the famous sites right on the doorstep.

Visit the Swiss Museum of Transport on day two, the largest museum of its kind in Europe. Afterwards, take a guided walking tour of the city where you will see all the famous sites such as the Chapel Bridge and the Lion Monument. Use the rest of the day for some shopping or unwind while sitting on the promenade.

Having gazed at the Swiss Alps and Lake Lucerne for so long, it’s time to experience them first hand on day three with the Golden Round Trip. After a one-hour cruise on Lake Lucerne, the group arrive in Alpnachstad from where they will get to the top of Mount Pilatus on the steepest cogwheel train in the world where there are great restaurants and meeting facilities on top.

For the last evening in the city, choose one of the typical Swiss restaurants such as the Old Swiss House or the Guild House Pfistern where the group can enjoy authentic Swiss cuisine in a
great atmosphere.


A financial client is hosting a European conference for 350 delegates and is looking to try a new destination. It must be easily accessible, have a good standard of accommodation with adequate meeting space, as well as a gala dinner venue for the final evening.

Rudy Palacios, corporate sales manager, Geneva Tourism & Conventions Foundation

An international meeting venue ideally situated in the heart of Europe, and a financial and technological hub with a global reputation, Geneva is a cosmopolitan setting for meetings. Home of the European headquarters of the United Nations, this melting pot enhances the remarkable cultural diversity expressed in the city’s openness to the world. With 27 conference hotels, two conference centres for up to 10,000 delegates and numerous special venues, the smallest of the world’s great cities is a prime choice destination for any event.

Furthermore, its international airport is only six minutes away from the city centre by train, and public transport is free for visitors staying in hotels.

Situated on the shores of Lake Geneva, The Grand Hotel Kempinski is the perfect place for a meeting. Its versatile and elegant venues include 13 conference rooms and an auditorium for up to 1,300 people, with 412 rooms. Getting to the airport is a 15-minute ride in a car and the train station is only a five-minute drive away.

For a stunning gala dinner venue, the BFM is an old hydroelectric power station on the Rho^ne river, built between 1883 and 1892. It is now a protected historic monument used as a theatre with a beautiful foyer, which can host groups of up to 500.

The international airport offers direct flights to over 130 destinations, including 164 flights per week to London, while the road and rail network provide rapid access to the rest of Europe. 


An insurance company wants to incentivise 20 high-end clients and is looking for a destination that will wow. There must be five-star hotels and an array of dining options, as well as activities that will live long in the memory after the trip.

Thorsten Frohn, meeting & incentives manager, Engadin St Mortiz

Situated at 1,800m above sea level and blessed with plenty of sunny days a year, Engadin St Moritz offers the perfect location in unspoilt nature. Nine five-star hotels are situated in the region, which offer versatile meeting and event space, including the 157-room Badrutt’s Palace Hotel, the 184-room Kempinski Grand Hotel des Bains with 27 luxury residences, and the 78-room Giardino Mountain.

Groups can find scenic spots high in the hills or idyllic venues beside the mountain lake. If the group is looking for a gastronomic treat in an exceptional location, set their sights high with Muottas Muragl, home to a number of fine dining options.

The best way to reach Engadin St Moritz is by train. With its spiral tunnels and giddying viaducts, the railway line through the Albula valley to the region is one of the most scenic and spectacular in Europe; together with the Bernina line, it has been designated a UNESCO World Heritage site.

Engadin St Moritz is home to the highest airport in Europe that can take direct international flights, and has its own customs facilities. Its Schengen status means it can be flown to directly from any destination within the Schengen Area.

More:

Switzerland: Buyer Views

Switzerland: Four of the best destinations by theme

Taking on the world in Switzerland: a C&I Traveller blog

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