C&IT Awards 2016: Retail/Consumer Goods Event of the Year

C&IT's Retail/ Consumer Goods Event of the Year award was won by Wolf & White for its Redken European Symposium, which delivered a three-day international hair show.

Redken
Redken

 

Winner: Redken European Symposium 2016

Agency: Wolf & White

Venue: CCIB Barcelona

Wolf & White overcame numerous challenges – not least having a third of the budget of the 2014 event – to deliver a highly creative three-day international hair show for Redken and its ‘tribe’ of hairdressers in April 2016.

Judges were impressed with the flexibility and solution delivered in the face of an ever-changing budget and scope of the event.

Objectives included creating an event that put Redken as a major brand on the European map, selling a minimum of 1,000 tickets, increasing attendance from emerging markets by at least 20% and increasing the positive feedback score from 2014.

Almost 1,500 tickets were sold, with international attendees from 26 countries experiencing three days of stunning shows and industry masterclasses.

Emerging markets of Germany and Italy more than doubled their attendance from 2014, with Italy bringing in 210 attendees up from 75 in 2014 and Germany bringing in 180 up from 45.

The event achieved an overall feedback score of 9.1/10, up from 8.2/10, hit 10.2m social media impressions, and sales in Europe increased by 7.2% within the two months following.

 

Finalists

Brakes Group Innovate by HGA Creative

Shop Direct Superheroes by HGA Creative

Holland & Barrett Conference Carnival 2016 by Meet & Potato

325th Anniversary of the Nolet Distillery by TBA

 

 

• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS