Better technology needed in events, says CWT

Technology, safety and security are key trends for the year ahead, according to CWT's Meetings and Events Forecast for 2017.

@istockphoto.com
@istockphoto.com

The report showed that although a number of technology advancements are continuing to raise the bar and are allowing greater possibilities in the meetings and events sector, the industry is not always rising to the challenge. Small meetings make up 70- 80% of all meetings but available technology solutions are not necessarily responding to marketplace demands.

The also report showed that virtual attendance is becoming increasingly popular across meetings and events functions. The use of technology, such as Facebook Live’s video streaming, means no one is excluded due to geographical location and that two-way interactions are possible.


More:

CWT Meetings & Events takes on nine new hires

CWT Meetings & Events reports 12% global growth


Other trends include the importance for buyers to produce information on all meeting attendees, to facilitate emergency planning. Additionally, the cost of food and beverages is expected to rise globally due to increased production prices, changes in imports and exports, and growth of special dietary requests from attendees.

Meanwhile North America is expected to move to a 'buyer’s market', with hotel supply expected to surpass demand for the first time since 2009. Meeting planners are advised to be flexible with destinations and dates to take advantage of this market change. In Brazil, hotel rates are expected to decrease, as the recent World Cup and Olympic Games created a solid infrastructure and a supply surplus.

For the Asia Pacific market, costs per attendee and group size are expected to grow with a 25% increase in the number of meetings. In Europe, strict company guidelines, reduced budgets, saving targets and increasing industry regulations for buyers could benefit midscale hotels poised to get more M&E bookings.

Commenting on this year’s findings, Cindy Fisher, vice president and global head of CWT Meetings & Events, said: "Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world. By being flexible with timing and destinations, planners can take full advantage of the current market to optimise their meetings and events and produce better results."


More:

MPI insights: Event planners lack data usage strategies 

Case study: hewlett Packard's HPE Synergy launch

• For more case studies, as well as features and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

In pictures: Meet Dublin in London cruise

In pictures: Meet Dublin in London cruise

The Dublin Convention Bureau hosted its 10th anniversary 'Meet Dublin in London' on the Thames.

Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

A-List 2019: Michael Charles, creative director, Julia Charles Event Management.

Why an acquisition is a bit like a first date

Why an acquisition is a bit like a first date

Co-founder of FIRST, Mark Riches, spoke at the C&IT Breakfast Briefing about why not all M&A activity is a success.

C&IT Wellness Report hub is now live

C&IT Wellness Report hub is now live

Subscribers can read the entire report online now, which has been created in partnership with Stress Matters.

LATEST JOBS