RS Components selects drp for roadshows

RS Components has selected agency drp for a year-long roadshow series.

The series of events was launched with a 35-tonne exhibition truck, which has been travelling the length and breadth of Europe, and will continue throughout the year.

The truck is designed to give clients and prospective clients a hands-on experience of the brand's products. Divisions drpexhibition, drpevents, drpvideo and drpdigital have worked together collaboratively to design, create and execute the the moving exhibit.

The official opening of the RS Components Truck "It’s On" was hosted in London at the Arc Burlington Danes Academy on the 19 September, and the truck will continue onto to client sites, trade exhibitions, universities, colleges, schools and community events. In total there will be 45 installations of the truck over a 12 month period.


Drp launches new office space

Fiat Chrysler chooses drp


James Howarth, head of product management in Northern Europe, RS Compenents, said: "We wanted to put RS on the map – literally – and increase our visibility in the market. We’d like customers to come to us, but we understand it’s hard for them to spare time away from their workplaces, so this truck means we can bring RS to them."

The truck was sourced and built in Holland, and the design, art work, and digital content was all developed and produced at drp’s midlands production facilities.

Ed Vickery, head of drpexhibition, added: "Technology means an awful lot to us as a business, especially when it comes to innovation and having the all of the right teams working on a solution altogether.  The result certainly proved how much we can achieve in a tight timescale and without compromising the overall experience."

More from drp:

C&IT TV Agency Cribs: drp HQ

EE appoints agency drp for conferences and live events

Drp to expand offices after record year

• For more breaking news, case studies and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Why Prague should top your post-pandemic Czech-list

This fairytale-like capital offers the perfect blend of city style, sophisticated hotels and a wealth of green spaces to enjoy

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

This week's special guest is Elena Clowes, co-founder of Event First Steps.

New commercial director for Production Bureau

New commercial director for Production Bureau

Norfolk-based agency adds to its leadership team in preparation for a business rebuild after COVID-19.

Working hours have increased by 22% for those still at work

Working hours have increased by 22% for those still at work

Majority of event professionals say their employer has 'not taken an active role' in improving their wellbeing, finds Stress Matters survey.

LIVE UPDATES: IBTM Americas goes digital

LIVE UPDATES: IBTM Americas goes digital

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Will IMEX America go ahead in September?

Will IMEX America go ahead in September?

The annual event industry trade show takes place in Las Vegas, which is reopening its casinos today.

#BlackLivesMatter: The event industry needs to wake up

#BlackLivesMatter: The event industry needs to wake up

C&IT’s editor calls for the industry to respond to the issues raised by George Floyd’s death.

Bright lights, big city: A three-day immersive event in Shanghai

Bright lights, big city: A three-day immersive event in Shanghai

BCD Meetings & Events organised a conference for the APAC leadership team of a lighting manufacturer.

How to prevent video-conference fatigue

How to prevent video-conference fatigue

All Zoomed-out and WebEx-hausted? Here's some advice from the president of the International Association of Speakers Bureaus.

'Being bold involves risk and that’s OK'

'Being bold involves risk and that’s OK'

Creative director Robert Dunsmore says drive-in cinemas are a great example of repurposing old ideas to meet new challenges.