Agency: mcm creative group
Destinations: 20 UK locations
Designed to be one of the year’s most impactful projects for start-ups and budding business leaders, mcm creative group delivered 20 simultaneous events across the UK, featuring 40 different speakers, presenting to a combined audience of 3,000.
Backed by the government and HSBC, the goal was to deliver a series of events that would inspire the next generation of business owners to grow their companies and get practical help. By engaging with young entrepreneurs on social media before, during and after the events, the messages were spread to a wider audience of over two million online, as well as millions more through radio, TV and print.• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here