FreemanXP launches in China and Singapore

Freeman has launched its agency brand FreemanXP in China and Singapore.

FreemanXP launches in China and Singapore
FreemanXP launches in China and Singapore

The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, which has offices in Australia, New Zealand and Fiji, operated in Singapore as The Event Company and in China as ETGSC. Both have now been officially rebranded under the FreemanXP umbrella.


See also:

Freeman creates new talent development role

FreemanXP anticipates growth with office move


Commenting on the news Kim Myhre, SVP and managing director at FreemanXP in EMEA, said: "It’s an exciting time for FreemanXP, as the agency now expands its reach into the thriving APAC market whilst our EMEA business continues to grow.

"We’ve gone from a start-up business in 2014 to a leading agency, and we continue to grow as our clients embrace the benefits of intersectional design thinking to create breakthrough brand experiences."

Dan Hoffend, president of FreemanXP, added: "Today’s integration announcement better aligns our teams to address the needs of clients by combining the Freeman agency resources with ETGSC and The Event Company.

"Over the last year, we have continued to invest in our agency business with superior talent, building on the strong reputation and unmatched heritage of the teams. We are excited to create local expertise backed by global resources as we integrate our operations across Asia Pacific and around the world, providing our clients with access to the best minds from Freeman’s global agency."

More on Freeman: 

Freeman expands US leadership team 

Freeman strengthens UK team with three new appointments 

Freeman acquires exhibit surveys 

For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

 

More:

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Massive fire at New Zealand International Convention Center expected to delay opening

Massive fire at New Zealand International Convention Center expected to delay opening

The under-construction Auckland venue has suffered a major blow as a fire has ripped through the site.

The fastest growing event agencies of 2019

The fastest growing event agencies of 2019

Data from this year's Top 50 shows which agency's event-based turnover has grown most rapidly over the past three years.

'The equivalent of organising a West End musical in a day'

'The equivalent of organising a West End musical in a day'

Organiser of last night's 2019 One Young World Summit opening ceremony shares his thoughts with C&IT after the show.

TCEG hires exhibitions team lead

TCEG hires exhibitions team lead

The Creative Engagement Group hires Helen Davis to head up its US environments team in Philadelphia.

What will be the top destinations for events and incentives in 2020?

What will be the top destinations for events and incentives in 2020?

Global DMC Partners reveals 2019 destination rankings as well as its hotlist for next year.

Avantgarde London hires creative duo

Avantgarde London hires creative duo

The agency's new creative team has worked with clients including BMW, Oreo, Visa and HSBC.

Case study: Mercedes-Benz Vans roadshow

Case study: Mercedes-Benz Vans roadshow

Immersive roadshow uses an expanding, custom-built trailer to house VR, AR and MR experiences.

Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

LATEST JOBS