Event industry reacts after Donald Trump wins US presidency

As Donald Trump clinches victory in the US election, the event industry raises concerns about the impact it will have on global economies.

45th US president, Donald Trump (©iStockphoto.com)
45th US president, Donald Trump (©iStockphoto.com)

Despite months of polls favouring Democrat candidate Hillary Clinton, the Republican nominee was announced as president early of the United States this morning, after winning votes in the key swing states of Florida, Ohio and North Carolina.

"I would be surprised if people are shocked by the result," said Dale Parmenter, CEO of drp. "The danger is now how the markets react and the potential effect on the UK economy. The positive effect on inbound business to the UK could be short lived if the dollar drops. What we don’t need now is more uncertainty and overreaction." 

He added: "The next few weeks will see how Trump establishes himself as president. It was a bitter campaign with lots of bravado and promises, we need to understand what he intends to do in his first 100 days and how many of those promises will materialise. It is essential to have a business as usual approach and not get dragged in to the media circus."

Sam Robson, group events director at the Appointment Group, said she believed the win would have a negative effect on the world economy, particularly in the short-term as people adjust to the change.

"There’s already anxiety due to Brexit, and this will only increase uncertainty. I think people will be less likely to book events in advance, until we understand the impact of the election result more clearly." However, on the positive side, she said that the dollar to pound exchange rate could improve.

Rick Stainton, managing director of Smyle also expressed concerns. "The key really is what happens next. His acceptance speech was quite calming, which is a positive sign, but it all depends how he adapts to the presidency. If he decides to go his own way and not take advice, we could be in trouble- especially if it leads to a negative impact on the economy.

"When America gets a cold, the whole world comes down with it. He also has plans to put trade tariffs on developing nations, which could have a huge impact on China. If the US economy does suffer, and the far east suffers, we could be at risk of another recession."

On the upside, he pointed out that Trump seemed keen to negotiate trade deals with the UK. "He has spoken at length about partnership with the UK, and this could benefit us, particularly after the Brexit vote." 

More:

Brexit: The impact so far

Event spend rises despite Brexit, says Bellwether

Stamford Bridge reveals post-Brexit boom

• For more breaking news, case studies and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS