C&IT Awards Winners 2016: Best Event Solution to a Business Challenge

C&IT's Best Event Solution to a Business Challenge award was won by Rapport for its ONE Astellas Live event, which was commended for its interactive broadcast to 4,700 people across 21 countries.

ONE Astellas Live
ONE Astellas Live

WINNER ONE Astellas Live

Agency Rapport Destination 16 countries throughout EMEA 

Judges unanimously agreed that ONE Astellas Live was a "stellar entry, magnificently executed". Astellas Pharma Europe celebrated its 10th anniversary this year and wanted to present its vision for the next decade to all of its employees at the same time. The challenge was to find a way to bring together 4,700 people, from 43 offices and 21 countries.

The objective of the anniversary celebration was to create a sense of pride and community and underline how much Astellas values its employees and the importance of their role in the company’s achievements.

Rapport created a live TV-style event enabling all delegates to see and hear each other through a two- way interactive broadcast. Hosted in London, the broadcast bounced between 16 countries throughout the day; each staging segments that focused on company values, local culture and their achievements.

All of this was created through the 535 employee stories – films, poems, letters and music. Feedback was overwhelmingly positive – 86 per cent said the event made them proud to work for Astellas and 87 per cent said it made them excited about their future at the company.

HIGHLY COMMENDED
Entrepreneur of the Year UK Final 2015

Agency Cheerful Twentyfirst
Venue The Brewery, London

FINALISTS
Google for Education EMEA Lighthouse Schools Tour
 by WONDER London
drp35 by drp
Hyundai Dealer Training Event 2015 by Banks Sadler 

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS