C&IT Awards Winners 2016: UK Conference or Congress of the Year

C&IT's UK Conference or Congress of the Year award was won by Meet & Potato for its Dunelm Film Festival 2015, which was commended for creating an immersive and interactive brand-focused experience.

Dunhelm Film Festival, Ricoh Arena
Dunhelm Film Festival, Ricoh Arena

Winner: Dunhelm Film Festival 2015
Agency: Meet & Potato
Venue: Ricoh Arena 

This category wasn’t short of competition, but in the end it was Dunelm and Meet & Potato who won the top prize for an innovative two-day managers’ seminar, attended by more than 600 guests in the Ricoh Arena in Coventry.

The agency transformed 5,000m2 of hall into a cinematic experience, with delegates invited to collect their event tickets and programme from the box office, and enjoy VIP catering as they waited for the official opening of the festival. Key messages were introduced through a show-stopping opening video, crafted from film excerpts. Delegates spent time in interactive customer- and product-focused sessions, and the day was topped with an Oscar gala dinner and awards ceremony. On the second day, the company introduced a themed film studio, bringing to life retail operations.

Post-conference feedback gave a 93 per cent satisfaction score, with delegates claiming that it was one of the best events they had been to, offering employees a real sense of achievement. 

Highly commended
BBC Worldwide Showcase 2016 
Agency In-house
Venue ACC Liverpool 

Finalists
Google Zeitgeist by BrandFuel
Fossil Circus by Chillisauce
DFS Company Conference 2016 by The fresh Group IBM BusinessConnect UKI by George P Johnson Sytner Group Annual Managers’ Conference 2016 by The Jockey Club Venues Cheltenham
Salesforce World Tour London by Salesforce 

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS