VisitBritain expands its business visits and events team

VisitBritain has appointed two new business visits and events managers for the UK and US.

Fiona MacDonald joins as Britain's business visits and events manager
Fiona MacDonald joins as Britain's business visits and events manager

Fiona MacDonald has joined VisitBritain as Britain's business visits and events manager, while John Sklencar will take up the same role for the US.

The expansion follows the launch of VisitBritain's four-year programme to attract international business events to the UK earlier this year.

MacDonald joins from Reed Exhibitions where she oversaw the travel division’s global strategy. Prior to this she was a research analyst at the New Zealand Ministry of Tourism.

In her role at VisitBritain she will be responsible for marketing and communications activity and will also lead work on defining Britain’s competitive positioning through insights, research and partnerships.


More:

VisitBritain launches new programme to attract business events

VisitBritain launches Events are GREAT Britain campaign to industry


Sklencar joins from Destination DC, the official organisation responsible for promoting Washington as a premier global convention, tourism and special events destination.

Based in VisitBritain’s New York office, he will develop strategic interventions with event organisers in North America, providing a route for the UK business events industry and destinations to access intermediaries in the market.

Welcoming the two new appointments, VisitBritain's head of business visits and events, Chris Foy, said: "I’m very pleased to welcome Fiona and John to the team. These two latest appointments represent another stage in VisitBritain’s commitment to supporting the business visits and events sector at home and overseas. These are exciting times for the industry thanks to a nationwide strategy, increased funding and a clear remit for promoting Britain as a business visits and events destination. I look forward to the team making a big difference in winning and retaining business, as well as driving awareness of the benefits of holding events in Britain."


See more:

Chris Foy made head of Business Visits & Events at VisitBritain

Promotion of business events moves back to VisitBritain

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS