Hyson has more than eight years of experience in the industry and was named a C&IT A lister in 2012, having worked on a variety of events within the UK and across the globe.
She started her journey as a conference consultant before becoming an event manager, a client development manager and most recently working as an events development manager to grow, develop and manage events for new customers.
Speaking about the launch, she said: "I have had such a fantastic career to date and learnt so much. It was while I spent three months travelling at the start of the year that I started looking for what my next challenge could be.
"I’d progressed well in my previous role, had some great relationships with clients and suppliers and had a fantastic team but something was missing. I wanted to take my experience and make a difference, see my personality come through in something and so, just like that, on a beach in the Philippines, the decision was made. I’d set up my own agency"
The Events Raccoon is designed to combine the industry experience gained from a large corporate company with the passion of a start-up agency.
• For more breaking news, features and case studies, sign up toC&IT Magazine's daily Newstracker here