The focus of the partnership is to capitalise on the growing German speaking MICE market, which is lucrative for both the London and UK tourism market. The collaboration comes after a successful 2016 which saw Principal welcome over 7000 international delegates after four major pitch wins the previous year.
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The partnership also coincides with Principal’s recent recruitment drive, which has included four new appointments over the past 12 months.
Director of Principal, Takis Kyprianou, said: "As the Principal London DMC brand grows, we continue to align ourselves with the correct partners to ensure further success as a UK wide destination management company. WE are extremely excited about this new collaboration and have every faith in our new colleagues at Destinations + More to represent us favourably in the German speaking market."
Principal will be Destinations + More’s first DMC partner in the UK. Destinations + More has been in operation since 2004 and works with MICE clients in Germany, Austria and parts of Switzerland. It represents more than 25 DMC’s internationally who focus on the MICE industry.
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