"Technology is really important for us, and we use some standalone app companies among our suppliers. We work collaboratively on digital – with agencies bringing us ideas and our own team ensuring they do thorough research.
We aim to attend at many events as possible to increase and develop our knowledge. We’ve also started working with entrepreneurs more, who operate in fast-paced environments.
More from Barclays:
The demand for a quick turnaround is increasing and for most events, we’re looking at a lead-time of between three and six months. This coupled with a flexible working environment means we don’t have the same office-bound mentality.
As a result we’re seeing a greater number of digital and online events. We recently held an event and used an app to stream the session – meaning people who weren’t in the office could get involved. We don’t necessarily have to be together to work together at an event.
External engagement is also key to our success and we are active members of the Event Marketing Association. While it used to be that finance companies were closed books we’re becoming better at sharing knowledge and ideas, which is beneficial to all the companies involved."
More from other brands:
• For more in-depth features, as well as case studies and breaking news, sign up to C&IT Magazine's daily Newstracker here