FIRST expands team following client win

Rebranded agency FIRST has expanded its team after winning new business, including a conference with Chinese investment bank Haitong.

Katarina Poznickova and Anna Jessop have both joined as project managers, in line with the agency’s growth.

Poznickova brings 12 years of experience to the role, most recently at SSG London. Meanwhile Jessop has joined FIRST from an events agency in Sydney and has previously worked for a number of banks including Barclays and BNP Paribas.

In September, FIRST delivered Haitong’s ‘Future of Mobility’ Conference, after winning the contract earlier this year. The conference was held at the Rosewood Hotel in London and included a day of interactive sessions and panel discussions, featuring a live showcase of the latest Tesla electric car.

More from FIRST:

First Protocol rebrands 

In Pictures: FIRST celebrates 20th anniversary 

Kate Sheridan-Hayes, SVP, business development and client relations, said: "We were delighted to be awarded this contract earlier this year. We are proud of the successful delivery of this recent event and are looking forward to a continued relationship with Haitong."

FIRST London is currently in discussions with Haitong around future events and projects for 2017. The addition of Haitong to the FIRST client list reflects the agency’s continued growth, following the recent rebrand and acquisition of New York-based creative and experiential agency, BKA.

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