Three of a Kind: media case studies

C&IT's latest Three of a Kind features media company events from Gorkana, Sky Media and ITV.

Sky Media summer conference

Sky Media held its summer conference at Hawker House in Canada Water for 400 employees. The company wanted to hold the event in a trendy venue, with a large capacity. Street Feast venue Hawker House in East London was chosen as an alternative to a traditional conference space. Sky Media took over the entire 3,500-capacity venue. Welcome drinks were held in Hawker House’s outdoor area – a tropical tiki paradise
named the Land of Bamboo, with the conference located in the Big Room, which usually hosts street food traders. The space was transformed with a stage, lighting, screen and theatre- style seating. The evening reception was in Hawker House’s the Other Room, which had different bars and areas to discover.

Guests could visit the Braid Bar before moving onto the VW Campervan photo booth to capture memories from the day.

FACT FILE

COMPANY Sky Media
EVENT Sky Media summer conference

VENUE Hawker House, Street Feast DATE 14 July 2016

DELEGATES 400

Gorkana summer staff party

In response to requests from staff, the Gorkana events team organised a summer party to encourage team bonding. In total 240 people attended the event at The Strongroom Bar & Kitchen in Shoreditch, which had a large outdoor space. Drinks flowed throughout the circus-themed event, with cider, beer and wine on offer. In addition to popcorn, candyfloss machines and sumo suits, the company hired Anna the Hulagan to do a walk around with her hula hoop and a fire show. Feedback from staff on the event was extremely positive. "I think a range of beer and cider choices went down really well – as did the relaxed atmosphere of the venue. The barbecue was much appreciated as every person got a meal – whereas with nibbles you can sometimes miss these as they go around," said Hannah Hodges, event manager at Gorkana.

FACT FILE

COMPANY Gorkana
EVENT Summer Party
VENUE The Strongroom Bar & Kitchen DATE 28 July 2016
DELEGATES 240

ITV Choice South Africa showcase

ITV Choice South Africa launched in 2015 showing ‘the best of big British entertainment’ on the digital satellite TV Service for Africa: DStv. The debut showcase event, organised by ITV Events and held at The Venue in Johannesburg, aimed to push awareness of the channel and highlight up-and-coming shows such as Victoria, Poldark, Cold Feet and Doc Martin. "We targeted press and clients, aiming for an attendance of 75 on the day. We smashed this target with 110 enthusiastic attendees who jostled to get a front row seat and whooped and cheered to welcome our host Ian Royce to the stage," said Jenni Eley, head of events at ITV. "A 60-minute whistle-stop showcase included an introduction from Katherine Wen, ITV Choice channel director, sneak previews from marketing controller Paul Ridsdale and an interview with actor Martin Clunes. Post-event, guests enjoyed a drinks reception and left armed with an ITV Choice goody bag of British treats.

FACT FILE

COMPANY ITV
EVENT ITV Choice South Africa Showcase VENUE The Venue, Johannesburg
DATE 7 September 2016
DELEGATES 110
AGENCY Formative 

More:

Three of a kind: drinks industry 

Three of a kind: beauty and pharma events 

• For more in-depth features, as well as case studies and breaking news, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS