Everyone's Talking About... the US election

As Clinton and Trump continue to fight it out on the political battlefield, C&IT asks what impact a Trump win could have on the meetings and events industry?

 (©iStockphotos.com)
(©iStockphotos.com)

At the C&IT Awards last month, New York was crowned winner of the Best Mid- to Long-haul Event Destination category, with Las Vegas and LA also making the top five shortlist. Meanwhile, the Incentive Programme of the Year went to Zibrant for AstaZeneca Academy, which was held in Boston.

The US is one of the most diverse and dynamic C&I destinations on the planet. So it’s no surprise that during the past few years as long-haul incentive budgets have bounced back, there has been a sharp rise in the popularity of cities such as Miami, New York, Boston and San Francisco among UK corporate companies.

But with the US election looming next month, and the outcome looking too close to call, what would a Trump win mean for US tourism, and particularly inbound meetings and events business?

When the tycoon first announced his presidential candidacy, it was widely dismissed as a bit of a joke. But after comfortably securing the Republican nomination, polls have shown him close in on Hillary Clinton’s lead in recent weeks and there is a serious chance he could make it all the way to the White House.

If the unthinkable does happen, it’s likely to have an immediate impact on tourism and business travel to the US. Firstly, the current global uncertainty caused by Brexit and the upcoming US election, will be exacerbated. Nobody really knows what will happen if Trump does win – so budgets for meetings and incentives that are on hold, are likely to be postponed further, or cancelled as uncertainty grows.

More worrying are Trump’s outspoken views on immigration and threat to ban muslims from travelling to the US.


See also:

Brexit update: The impact so far 

Event spend rises despite Brexit, says Bellwether


US tourism suffered in the aftermath of 9/11 and millions of dollars have been spent on initiatives such as Brand USA during the past few years to position the US as a welcoming destination. Back on this side of the Atlantic, several US convention bureaux have invested in local representatives that have done a great job of increasing awareness of the destinations among UK event planners.

The benefits of these initiatives could be undone if Trump gets into power. Some leisure travel and tour companies are already predicting that a Trump win could result in a drop in international visitors put off by his controversial views. Likewise, several UK event planners have said that Trump as president would definitely put them off travelling to the US.

Of course, Trump’s not there yet but how close will this election be ? As the UK referendum result showed, the polls don’t always get it right.

More on Brexit:

Engagement and investment key to success after Brexit 

EVCOM to launch Brexit strategy event

State of the Industry 2016: Brexit - the MDs lowdown

Brexit reaction: Event planners outline pros and cons of leave vote (updated)

• For more breaking news, case studies and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS