FreemanXP appoints new senior staff

Freeman has made two new senior appointments in its agency division FreemanXP.

Freeman's Bruce Mau
Freeman's Bruce Mau

Peter McGrath, a former creative leader at The Walt Disney Company, starts his new role as senior vice president of creative at FreemanXP. Meanwhile Haluk Kulin, a former global marketing leader at consumer goods company Unilever, has joined as senior vice president of strategy and data for FreemanXP.

"Both Peter and Haluk see the tremendous opportunity to join a global enterprise and work with the world’s leading organisations to innovate the brand experience channel," said Bob Priest-Heck, Freeman’s president. "Big thinkers, leaders, and innovators in their own right, Peter and Haluk have come to us from other industries and will continue to amplify the transformation Bruce Mau, our chief design officer, is leading."


See also:

Freeman creates new talent development role

FreemanXP anticipates growth with office move


The appointments at FreemanXP follow the launch of the Freeman Design Leadership Council, to innovate the brand experience channel. It will be made up of an influential group of ten design experts who will collaboratively push the future of design for the company.

The council was created and selected by Freeman chief design officer, Bruce Mau and the group will advise Freeman in their areas of expertise.

"The appointment of Peter and Haluk and the launch of the Freeman Design Council signals a very exciting time for us as an organisation globally and here in the EMEA region," said Kim Myhre, SVP and MD at FreemanXP in EMEA. "Brands are increasingly looking at new ways to connect with their audiences in a memorable and measurable manner. The appointment of Peter and Haluk to FreemanXP’s executive leadership team adds exceptional creative and strategic talent to the company and will help us cement our position as the world’s leading brand experience agency."

More on Freeman: 

Freeman expands US leadership team 

Freeman strengthens UK team with three new appointments 

Freeman acquires exhibit surveys 

For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

In pictures: 10 ideas for events in Scotland

In pictures: 10 ideas for events in Scotland

Luxurious castle hotels, modern event complexes and the real Hogwarts Express make Scotland a top MICE destination.

How to protect your events from destination boycotts

How to protect your events from destination boycotts

Panel of experts at IMEX America offer five contingency tips for event organisers planning global meetings in volatile times.

Freeman gets new EMEA leadership

Freeman gets new EMEA leadership

Brand experience agency appoints new managing director to be based in its London office.

5 trends shaping the future of business events

5 trends shaping the future of business events

What do delegates want from their events? Top tips from IMEX America for the future-focused planner.

How 'happy accidents' can lead to great experiences

How 'happy accidents' can lead to great experiences

At IMEX America, a comedy improv group revealed their trick to keep you creative and help you solve event planning problems.

European meeting spend expected to rise 2.1% despite 'Brexit instability'

European meeting spend expected to rise 2.1% despite 'Brexit instability'

American Express Meetings & Events 2020 Forecast also finds number of incentives increasing in North America.

Who are the challenger event agencies of 2019?

Who are the challenger event agencies of 2019?

A look at the agencies that didn't make the Top 50 but are doing great things in the world of events.

Case study: Samsung Galaxy Note10 launch

Case study: Samsung Galaxy Note10 launch

INVNT worked with Samsung to produce the high-tech UNPACKED 2019 at the Barclays Center in New York.

LATEST JOBS