FreemanXP appoints new senior staff

Freeman has made two new senior appointments in its agency division FreemanXP.

Freeman's Bruce Mau
Freeman's Bruce Mau

Peter McGrath, a former creative leader at The Walt Disney Company, starts his new role as senior vice president of creative at FreemanXP. Meanwhile Haluk Kulin, a former global marketing leader at consumer goods company Unilever, has joined as senior vice president of strategy and data for FreemanXP.

"Both Peter and Haluk see the tremendous opportunity to join a global enterprise and work with the world’s leading organisations to innovate the brand experience channel," said Bob Priest-Heck, Freeman’s president. "Big thinkers, leaders, and innovators in their own right, Peter and Haluk have come to us from other industries and will continue to amplify the transformation Bruce Mau, our chief design officer, is leading."


See also:

Freeman creates new talent development role

FreemanXP anticipates growth with office move


The appointments at FreemanXP follow the launch of the Freeman Design Leadership Council, to innovate the brand experience channel. It will be made up of an influential group of ten design experts who will collaboratively push the future of design for the company.

The council was created and selected by Freeman chief design officer, Bruce Mau and the group will advise Freeman in their areas of expertise.

"The appointment of Peter and Haluk and the launch of the Freeman Design Council signals a very exciting time for us as an organisation globally and here in the EMEA region," said Kim Myhre, SVP and MD at FreemanXP in EMEA. "Brands are increasingly looking at new ways to connect with their audiences in a memorable and measurable manner. The appointment of Peter and Haluk to FreemanXP’s executive leadership team adds exceptional creative and strategic talent to the company and will help us cement our position as the world’s leading brand experience agency."

More on Freeman: 

Freeman expands US leadership team 

Freeman strengthens UK team with three new appointments 

Freeman acquires exhibit surveys 

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