The 2017 Global Meetings and Events Forecast revealed that while group air rates and group hotel rates will rise by 1.4% and 1.8% and respectively, overall meeting spend for organisations will remain unchanged.
The average number of attendees at meetings is expected to range from 44 for a senior leadership meeting, to 208 for a conference or trade show. The average number of expected attendees for training, internal team meetings and advisory board meetings has increased by more than 20%, to 109, 120 and 74 respectively.
"Europe has its share of uncertainty, with the influence of Brexit and concerns over acts of terrorism," said Issa Jouaneh, senior vice president and general manager of American Express Meetings & Events.
"These events have resulted in a sense of caution across the region. Budgets across Europe are expected to remain flat, with country predictions for 2017 varying, and Germany showing the most optimism, predicting overall meetings budget growth of 3.3%."
He added that the focus on strategic meeting management had risen in importance within organisations. "Some of this attention is the result of globalisation, however, even within global programme, it is important for organisations to permit flexibility in local countries to match culture and compliant business practices."
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