TRO launches new technology division

TRO has announced the appointment of a creative technology director EMEA, as it launches a new specialist technology department TROi.

The department aims to enhance clients’ events with creative technologies and is the first formal technology department for the agency. Emanuele Ceppelli has come onboard to bolster this new development, bringing expertise in the digital field. He will be working closely with TRO’s global head of creative technology, Craig McKay, to help offices deliver the best possible digital experiences for the agency’s clients.


TRO expands into Milan with agency partnership 

TRO to launch new retail division 


Michael Wyrley-Birch, TRO COO EMEA, said: "We know all too well that technology is developing at an exponential rate. As a business, we are committed to spotting trends and emerging technologies that can support the experiences we create in live environments. Our ultimate objective is to get more people engaging with and sharing the experiences we create – and it’s exciting to see how creative technologies are helping us to achieve this."

Ceppelli added: "It’s a tremendous opportunity to be part of an agency which is blazing the trail in creatively integrating technology within experiential events; I look forward to delivering effective cross-market campaigns to create memorable experiences through digital solutions." 

More:

TRO appoints new PR and comms manager

Luci Beaufort-Dysart leaves TRO

TRO hires 20 new event operators 

• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Defying convention: 6 brand new global venues

Defying convention: 6 brand new global venues

New and upcoming international convention centres across Asia, the Americas and Europe.

Our view: Event planners aren’t security guards for drunk guests

Our view: Event planners aren’t security guards for drunk guests

Event organisers should not be placed in vulnerable or compromising positions, says C&IT’s senior reporter Ellie Kahn.

Pure Events appoints business development director

Pure Events appoints business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

LATEST JOBS