The department aims to enhance clients’ events with creative technologies and is the first formal technology department for the agency. Emanuele Ceppelli has come onboard to bolster this new development, bringing expertise in the digital field. He will be working closely with TRO’s global head of creative technology, Craig McKay, to help offices deliver the best possible digital experiences for the agency’s clients.
Michael Wyrley-Birch, TRO COO EMEA, said: "We know all too well that technology is developing at an exponential rate. As a business, we are committed to spotting trends and emerging technologies that can support the experiences we create in live environments. Our ultimate objective is to get more people engaging with and sharing the experiences we create – and it’s exciting to see how creative technologies are helping us to achieve this."
Ceppelli added: "It’s a tremendous opportunity to be part of an agency which is blazing the trail in creatively integrating technology within experiential events; I look forward to delivering effective cross-market campaigns to create memorable experiences through digital solutions."
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