Los Angeles: Four of the best C&I gems in Downtown LA

While Downtown LA reimagines itself as the epicentre of art, culture and entertainment in Los Angeles, C&IT highlights the four venues that are spearheading the district's revival.

The Broad, Downtown LA (credit: Iwan Baan)
The Broad, Downtown LA (credit: Iwan Baan)

Over the course of the last ten years, Downtown LA has led a triumphant crusade to become one of the city’s most prolific art and entertainment centres, spearheaded by the opening of L.A. Live and The Broad, a spectacular £110m museum of contemporary art sat across the road to the equally impressive Walt Disney Symphony Hall.


Event planner's guide to... Venice, Los Angeles, CA

Destination of the Month: Los Angeles

In Pictures: meetLA Forum Fam (Part 2)

In Pictures: meetLA Forum Fam (Part 1)


Meet LA, the Los Angeles Tourism & Convention Board’s handle, is excitedly promoting Downtown LA to event planners the world over and as more attractions, hotels and restaurants open, the faster the heart of the city beats.

L.A. Live

At a gargantuan size of 5.6 million square feet, L.A. Live was opened in 2007 to become the city’s premier entertainment complex, with two hotels, a sports arena and a flurry of bars, clubs and restaurants – all within easy walking distance of the Los Angeles Convention Centre.

The area is also home to a wide selection of venues, including Microsoft Square, a 4,000 delegate open-air venue located at the heart of LA Live. Since its unveiling, the space has become a popular venue for pre show corporate gatherings for events taking place at the neighbouring STAPLES Centre, including festivals and press events. In addition,  its sister space, the Microsoft Theatre, is a 7,100-seat auditorium that offers planners an intimate option for corporate showcases and seminars thanks to each row's close proximity to the stage.

Also on site is The GRAMMY Museum, a highly popular multi-level attraction celebrating the legacies of all music genres, as well as the craft behind the recording process that music-lovers will not be able to get enough of. Groups begin on the top floor and begin to slowly make their way through a range of exhibits, where everything from Beatlemania to the rise of Blues, Brit-Pop and Hip-Hop go under the microscope.

The museum also features a 300-seat theatre and rooftop terrace designated for private receptions and functions for up to 450 delegates.

The Broad

The Broad sits on the corner of South Grand Avenue, the hotbed of Downtown’s thriving arts and culture movement. The gallery is a 120,000sqft, three-level facility, complete with a lecture hall and an expansive public lobby. Since its opening in September, the buzz hasn’t died down for a second and groups who haven’t pre-booked will be welcomed by hoards of art enthusiasts queuing around the corner.

Its inaugural exhibits included the work of Andy Warhol, Roy Lichtenstein and Jeff Koons, in addition to the mesmerising Infinity Mirrored Room, by Yayoi Kusama. See it while you still can.

Given its recent unveiling, the venue is yet to release full details of the opportunities available for corporate groups, but a visit – and a queue jump - alongside the paying public makes for a thrilling experience.

OUE Skyspace

Almost every city has one these days and thanks to travellers’ insatiable need to grab best cityscape shots of to publish online attractions like OUE Skyspace have thrived.

The Downtown skyscraper is California’s tallest open-air observation deck, with 360-degree views stretching from the ocean to the San Gabriel Mountains from nearly 1,000 feet above Downtown LA.

However, Skyspace’s real X-Factor isn't the impressive photo opportunities from the top, setting the attraction apart from any sky-high venue on the planet is undoubtedly the Skyslide. Protruding 70-storeys from the side of the US Bank Tower is a 45-foot long glass-bottomed tunnel that connects the top floor to the east observation terrace. Visitors with aspirations to be the first human to achieve un-assisted flight will be in for a thrill as they swerve high above the city before making a smooth landing.

Redbird

Residing inside one of Downtown’s most renowned architectural gems is Redbird, a lively restaurant serving modern American cuisine and offering a stunning venue for group dining in the city.

Redbird is located on the site of the former Cathedral of Vibiana, which now functions as a private space for a variety of uses, including weddings, conferences and gala dinners. A full restoration has added new lighting and sound systems to make it one of downtown’s most sought after event spaces.

Separating the cathedral from the main building is its elegantly decorated Garden Courtyard, which can seat up to 66 delegates for outdoor events, while the restaurant can accommodate seated dinners for up to 25 and standing receptions for 250. 

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

8 activities in Hong Kong and Macao

8 activities in Hong Kong and Macao

Sip cocktails, visit the Big Buddha on Lantau Island or ride rollercoasters in the 'Pearl of the Orient'.

LATEST JOBS