Following a 2016 membership survey, the association identified that having access to on-tap meetings benchmarking data would be beneficial when negotiating rates for simple meeting enquiries, and for supporting customer retention.
Leigh Cowlishaw, HBAA chair and director of supplier partnerships at Capita Travel and Events, said: "The HBAA set out clear objectives this year, with the launch of an industry leading, simple meetings Benchmarking Tool being high on our priority list for deliverables. This tool will not only provide value to our association members but will also give our corporate customers further confidence that rates being provided for such meetings are in line with the market."
The tool provides the ability to reduce the need for multiple options for simple meetings, allowing agency resources to be spent on more complex meetings enquiries and bookings.
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