New technologies and social media have caused a change in consumer behaviour and in order to embrace future global trends, the organisation has chosen to re-focus its resources.
The team will still be present at major events including IMEX, IBTM and The Meeting Show. VisitDenmark (Business Events Denmark) will continue to operate on a daily basis within the MICE sector, through a central team in Copenhagen with a focus on online activities.
Ines Lebaek will work for VisitDenmark until December 1 2016 and make sure that all existing obligations are fulfilled.
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