Between June and September this year, London’s convention bureau saw a big hike in interest, compared to the same period last year. This rise is reflected across all markets, with US enquiries going up 22% over the period, EMEA enquiries rising by 22% and domestic enquiries jumping by 83%.
Several suppliers, including ExCeL London, Maybourne Hotel Group and InterContinental London – The O2, have also experienced an increase in enquiries and some overseas planners have been requesting to settle the cost of their events upfront due the fall in the value of the pound.
Paul Miller, managing director at Spectra DMC, said: "The fact that London is now better value for money has definitely had an impact on Spectra’s activity this summer. Following the result of the referendum we received an unprecedented surge of new enquiries, both from outside and inside the EU, for sizeable conferences and meetings for later this year and early 2017. Thanks to the exchange rate going down, clients have also been willing to pay more substantial deposits."
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This summer, London’s CVB launched its own version of the city-wide #LondonIsOpen campaign, which aims to provide information to event planners looking to host their events in London.
Deborah Kelly, business development manager, UK at London & Partners, added: "This summer has been very busy for our team and we’re pleased to see that London remains as appealing to meeting planners as ever.
"The capital is one of the world’s leading destinations for business events and the results of the UK’s EU referendum will not change this. London is a leading centre for sectors such as tech, life sciences, finance and the creative industries and the city is, and will remain, open for business."
The British capital will be hosting several key events in the next few years, including the Alzheimer's Association International Conference and the European Association of Urology congress in 2017, as well as Sibos in 2019.
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