The new name acknowledges the broader remit of the department, including the new partnership with Visit Cambridge and Beyond to promote the region to business visitors. Event enquiries now encompass one-day meetings, week-long residential association conferences, weddings and family celebrations, corporate dinners, team-building sessions and award ceremonies.
Meet Cambridge will be a single point of contact for regional, national and international event organisers, providing bureau services that deliver exceptional experiences within the University of Cambridge, the Colleges and unique venues in the city and beyond.
Kelly Vickers, director of Meet Cambridge said: "As we are no longer just a venue-finding service, the board of directors and the team wanted a new brand to acknowledge the wider range of services now offered and the variety of event enquiries we receive.
"Working with Visit Cambridge and Beyond to promote the city and the region to business visitors, demonstrates a real commitment from our stakeholders, the colleges and our other academic venues, to work in partnership to attract even more business events to the area.
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Emma Thornton, CEO, Visit Cambridge and Beyond said: "We are delighted to be entering into this formal partnership with Meet Cambridge to market the city and beyond to our business visitors."
The launch of the new brand includes a new website with a more sophisticated search functionality to help clients find the right venue for their event. Meet Cambridge will also be launching new enquiry management software which means clients will be able to review offers and choose a venue via an online client portal called EVENT.
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