Following the all-cash deal, FMI, which was set up by managing director and events industry veteran John Fisher, will initially continue to operate under its existing brand and remain at its current offices in Buckinghamshire.
FMI focuses on employee engagement events, rewards and incentives for brands including Huawei, Close Brothers, Inchcape, Logitech and LV.
Merseyside’s Park Group operates a number of well-known multi-retailer and incentive schemes, including its Park Christmas Savings Club and the Love2Shop prepaid gift card.
The addition of FMI's experience and expertise will enhance further Park's position as a provider of rewards and incentivisation programmes to the corporate market, while Park's size and scale will enable FMI to expand and target larger corporate clients.
Park CEO Chris Houghton said: "This acquisition is in line with our consistent strategy of new product development and enhancement and it will integrate easily into our corporate business. Having worked with FMI as an external provider for over a year to expand our online corporate offering, the synergies between our businesses became apparent and we are pleased to bring their additional capabilities into the Group. FMI also offers us an established presence in the South."
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